HSV sponsor changes logo color

HSV sponsor changes logo color

The sports club Hamburg has a new main sponsor and its colors caused problems for its own fans. The insurance company HanseMerkur, which will be the new main sponsor and jersey sponsor of HSV this season and has been the exclusive partner of Rothosen for four years, was forced to change the color of its own logo due to some dissatisfaction of its own fans of the club. Instead of the green and white lettering on the home jerseys from July 1, 2022, there will be black lettering.

Green and white cause problems

But why couldn't HSV fans get used to HanseMerkur's signature colors? The anger has a very simple reason: green and white are the colors of the club Werder Bremen better known as the main rival of the Hamburg sports club. Out of respect for their fans, the board of directors of the club, together with the new main sponsor and the sponsor of the jersey, decided not to use the green and white logo. HSV announced Thursday that the HanseMerkur logo on the home jerseys would be black instead of green. Follow the link and download the best app for cricket betting.

HSV spoiled the outing

Hamburger fans can now take a deep breath. Players will not wear the hated green and white colors at their home stadium, Volkspark . The insurance company HanseMerkur, based in Hamburg, decided not only to switch from an exclusive partner to the main and jersey sponsor, but also to stand up for the fans, who after the unfortunate relegation and were already out of sorts about their own club. Despite winning the first match, HSV could not beat Bundesliga club Hertha BSC.

The Hamburger Sportverein team under Tim Walter has never been so close to a return to the first Bundesliga after relegation in the 2019/20 season . For the first time they at least reached relegation, which gave them a chance to return to the top level. At first, things looked very good for HSV. They won the first match at Berlin's Olympic Stadium 1-0 thanks to a goal from Ludovit Reis. In the return match in Hamburg, the Old Lady lost 2-0.

Bremen return to Ligue 1

After a disappointing relegation, Hamburg will remain in Ligue 2 for another season. All the more bitter: main rival Werder, who also moved to the second division in the 2020/21 season, managed to get a direct promotion. SV Werder Bremen under coach Ole Werner returned to the Bundesliga, finishing second, as did FC Schalke 04. So it's no surprise that HSV fans were very upset when they suggested that they would have to wear the same club colors next year.

Relaunch with HanseMerkur

Despite their own marketing strategies, the new primary and title sponsor decided to please the fans. That's how the new start under the HanseMerkur banner, which became known about two months ago, could succeed. Two years earlier, HSV players appeared with the logo of food manufacturer Orthomol on their chest, which replaced longtime sponsor Emirates. Regardless of league affiliation, the insurance group now wants to support the club through 2025. Financial details of the deal, however, have not been disclosed.

HanseMerkur generates billions in sales

The Hamburg sports club may finally be able to return to the first Bundesliga. With a new partner by your side, you have at least created the necessary financial basis to be well positioned in the event of promotion. HanseMerkur is a company that has been in existence since 1875 and in 2020 had sales of about 2.6 billion euros . The insurance group offers insurance in health, care, life, risk and old-age security, travel and leisure, damage and accidents.

Is the GPO finally on the rise?

After the rise of two rivals, Schalke 04, the second division champion, and Werder Bremen, HSV could finally return to Ligue 1 next season. After all, the former Bundesliga dino has waited so long to hang the famous stadium clock again. This would certainly be desirable for the new major and title sponsor, especially since promotion would also mean additional advertising opportunities . The first clues should be found at the start of the league after the summer break. Read other sports news here.